How often do you conduct a search on Google and then go past the first page looking for a relevant result? The answer is likely to be not very often, if at all. The research was done by seotribunal.com shows that 93% of online experiences begin on a search engine, so ideally you want to be on the first page of Google’s search results to get any real traffic.
The solution lies in SEO, a marketing discipline which uses both creative and technical elements resulting in an improvement in rankings, traffic, and overall awareness of your site. So, it’s not really something you can forget about!
The trouble is, SEO is not black and white, there are no tick boxes that will guarantee you the spot, and it can take a lot of time and effort to see some improvement. From making sure the words on your page are high quality and optimized to making sure your site is structured in a way that search engines understand, it is all important.
Search engines are the roadway that leads targeted traffic to your site, therefore, if they can’t find your site, you will miss out on some great opportunities. Although the process can be complex, most people can understand and do basic SEO themselves.
Free education is available all over the web, such as the informative infographic below, so with a little time and discipline, you could be well on your way to being an SEO pro!