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Everything about Alexa Traffic Ranking

Alexa Traffic rank, this is the buzz among the people who are new to seo or blogging. Unlike Google page rank which is hard to build, Alexa ranking can be manipulated and built in a small amount of time.
So today I will give and reveal some facts and secrets about Alexa rankings that most webmasters follow.
Who should read this guide?
Anyone who want to increase/decrease/improve their Alexa traffic ranking.
Anyone who believes in Alexa ranking as important and needs it to be good ranking for their blog/website.
People who want to know about how Alexa ranking works.
People who want to know the tactics to improve their website/blog alexa traffic ranking.
Advertisers who are relying on Alexa rank to choose the blogs/websites for publishing/hosting their ads.
Anyone who are using Alexa rank as a parameter/metric to evaluate a blog importance or ranking in World Wide Web.
Bloggers, Webmasters, SEO Analysts and Experts, Internet Marketers, Consultants and Content marketers.
Why Alexa ranking is important?
Before we move into the truth behind Alexa ranking, let us know why Alexa rank is important. Alexa is Amazon.com Company which provides search analytics in public domain to some extent. The Alexa engines rank a website based on the traffic to the website and they will assign a rank globally and locally.
Global ranking is the rank that your website competes with all other websites ranked by Alexa in the world. And Local rank is the country ranking where your traffic is high.
So now you know that Alexa has two traffic ranks for a domain. Alexa ranking is important for anyone on the web who is looking to monetize their website/blog. Because advertisers/sponsors choose the websites to serve their ads based on some metrics.
These advertisers generally consider Alexa ranking as a parameter that play major role in content monetization. So it is important to have an Alexa traffic rank that is impressive.
Why are you telling that Alexa ranking is not the correct metric to evaluate a website/blog?
Yes I have said before and now get ready to read the truth. Alexa traffic rank is not the right parameters to evaluate a blog/website because
It can be manipulated easily.
It cannot track all the traffic visits to your website.
It shows inaccurate data and followed by wrong ranking.
Website monitoring is not uniform and transparent.
The ranking is merely a statistic and should not be used for the quality of the content and the monetization value for a website/blog and there are many reasons to not consider Alexa traffic rank as a metric for website evaluation.
Why Alexa ranking is not correct metric / parameter how do you know it can be manipulated?
This is very simple, build a website and do the Alexa manipulations and see for yourself, why I said Alexa rank is the right parameter to consider a website for advertising or not.
How Alexa traffic ranking works?
Alexa tracks the websites on the World Wide Web for the traffic ranking primarily based on the alexa toolbar. So if your visitor has Alexa toolbar, extension installed on the browser your visitor visits to your website is recorded.
Alexa has traffic rank widgets which are basically java scripts showing the traffic rank of a website/blog on loading, this is also a way to track users visits to your website.
Alexa gives site owners a verification code or Meta tag when a website/blog is claimed, you can use the code to keep tracking your website by inserting in website / blog plug-in like word press yoast seo plug in.
So finally we round it down as toolbar, widget and site claiming code. These are the three ways to monitor your website and give traffic ranking.
Now you have got the idea why I said that Alexa ranking should not be considered as a metric, because it tracks on the toolbar, widget and site claiming code with seo plugins.

Alexa user shareAlexa Toolbar User Share
Will all your visitors have Alexa toolbars installed on their web browser the answer will be 95% no.
Will all the website owners claim their website with Alexa.com the answer will be 80% no.
Will all the websites/blog carry the Alexa traffic rank widget the answer will be 75% no.
Will all the websites/blog has the site Meta code verification installed with seo plugins the answer will be 90% no.
With so many reasons and ways the Alexa traffic rank is calculated how you can say that a website is good or bad based on Alexa traffic ranking. There are trillions of websites and blogs in the World Wide Web and Alexa considers only a few websites/blogs when allocating traffic ranking. When assigning a traffic rank and most of the websites/blogs that are using some kind of tracking to give Alexa statistics.
Moreover there are numerous amounts of tactics to improve/increase/decrease the alexa traffic ranking. So considering Alexa traffic ranking as a parameter to evaluate a website is foolishness according to me, think logically you will know why I am right.
If I am an advertiser I will ask for real analytics not some manipulated stuff like alexa traffic ranking to choose websites/blogs.
So what are the tactics to improve/increase/decrease/better/good Alexa traffic ranking?
Now before I dig into the details Alexa ranking is just merely a manipulated thing, so spending your valuable time on this is waste of time. Instead create monetize able content and increase the conversions if you really want to earn some money from blogging.
Alexa do not monitor a website that is never searched on alexa.com for traffic ranking. So search your website for Alexa traffic ranking, if it is not found means you have never added and claimed you website/blog or nobody ever searched for it. So add your website and claim ownership with free account.
With free account you could add a site description and some more information about your website, be sure to include your website contact email address, because advertisers are still relying on Alexa traffic ranking. I hope they will change once this article is published as it reveals the truth behind Alexa ranking.
When you add the website for claiming on Alexa a meta tag code is presented to you for website ownership verification, please keep it intact even after your website/blog gets verified as discussed it is a way for Alexa to track your website.
If you are using word press, add the verification code to seo plugins. Yoast and all in one seo have the feature to add this Alexa code, check with your plugins.
Now you have completed the major part. Keep searching on alexa.com for Alexa traffic rank of your website/blog often, this keeps Alexa to track your website statistics.
Alexa toolbar is the primary source for Alexa traffic to a website, so install Alexa toolbar on all your web browsers at home, office and workplace.
Alexa widget is also a way to send statistics so install Alexa widget code on your website/blog. If you hate the extra widget code on your website, leave it and concentrate on other manipulations.
So now you have completed all the steps.
Manipulating strategies:
  • Install Alexa toolbar on all your webs browsers in your computer/laptop, set your start-up page and home page of your web browser to your website/blog address and keep the Alexa toolbar/extension enabled.
  • This is will help in manipulating the Alexa traffic ranking with ease, every time your website is loaded a visit is recorder and please leave the browser opened for at least 2 minutes to 3 minutes this will reduce bounce rate in Alexa site info.
  • If you can record a macro and use it you can automate the website visiting process, visit imacro for more information on using macros.
  • When you create an account with alexa.com you have a dashboard to visit and change any information, go to toolbars and create your site toolbar and give the link to download your toolbar to your website visitors.
  • Check Get Life Tips Alexa Toolbar for an idea, what can be used to embed in toolbar, this toolbar will be used to manipulate Alexa traffic ranking. This also increases the visitors return as it contains site rss feeds.
  • By having a toolbar download link on your website, you can install it anywhere on any laptop/computer.
  • If you go to internet cafes make sure you bookmark your website as home and start-up page and install the Alexa toolbar on its browsers, ask your friends and family to install your toolbar. As download link is already available on your website, they can download and install it with ease.

All the above are ethical ways to improve Alexa traffic ranking, if you want to accelerate your ranking improvement goal participate in traffic exchange website like alexaboostup.com

 

 

(Note: Do not do If you want to rely on analytics for website improvement and strategy, as the visits are high and analytics will be manipulated as well, if you are using any advertising platform like ad words or anything that states not to use traffic exchange sites).
So now you have known all the techniques to manipulate the Alexa ranking just follow them and see for yourself how it could be easily manipulated.
Now if you are advertiser, do you consider Alexa traffic rank as a metric to select a website/blog? 

Think again there are numerous amounts of black hat and white hat techniques to manipulate the Alexa traffic ranking, which is already inaccurate.
OK, I agree that Alexa traffic rank is manipulated but how websites like Google, Facebook and yahoo getting traffic rank even without installing widget?
Alexa monitors the websites below 1000000 daily and without any widget installed, so as these are high traffic websites, they obviously get monitored and moreover there are several webmasters and users who installed Alexa toolbar visit these website, however the statistics are also not correct.
So if you have high traffic website get your website claimed and add a Meta tag code and install a toolbar on your website and see the changes of your ranking before and after doing manipulations.
I hope this article will help all of you looking to know the truth about alexa ranking, Thank you for reading, post your valuable comments and feedback.
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About Tarun Vipparthi

The man behind the blog Get Life Tips, until it is acquired by WDS INDIA. He is a passionate blogger, entrepreneur, Internet Marketing Expert who lives and breathes it. Contact him to growth hack your business and stay ahead of competition.